Запрос регионального сообщества на качество фермерских продуктов питания (на примере жителей Ставропольского края)
Аннотация
Статья посвящена изучению запроса регионального сообщества на качество фермерских продуктов питания через модели их восприятия. Тема оценки качества продуктов питания с точки зрения потребителей является актуальной и широко обсуждается в научном мировом сообществе. Направлениями современного дискурса в предметной области являются: системный государственный контроль за соблюдением нормативных требований к производству и качеству продуктов питания; укрепление доверия потребителей и обеспечение здоровья населения через питание; характеристика продукта питания с точки зрения информационной нагрузки упаковки и ее экологичности для качественного хранения продукта и последующей утилизации упаковочных материалов; продвижение современных технологий переработки, хранения, утилизации отходов. В эмпирической части исследования разработанная теоретическая модель изучения запроса регионального сообщества на качество фермерских продуктов питания была использована в опросе населения Ставропольского края (Россия). Опрос 812 респондентов организован в электронной форме. База данных обработана программе SPSS Statistics (версия 27) – факторный анализ, выполнен Rotation Method: Varimax with Kaiser Normalization. Фактическая модель потребительского запроса на качество фермерских продуктов питания состоит из 2 структурных компонентов: приверженность определенным производителям – выбор фермерских продуктов питания, обусловленный доверием к бренду, официальной информации и маркировке; ситуационный выбор фермерских продуктов питания, основанный на визуальной оценке продукта, упаковки и текущей цене. Полученные данные исследования помогут фермерскому сообществу правильно позиционировать свою продукцию и рассматривать перспективы выхода за пределы региона.
Информация о спонсорстве. Исследование проведено при поддержке ФГБОУ ВО Ставропольского ГАУ, участника федеральной программы «Приоритет-2030» в рамках внутреннего гранта университета.
EDN: TTLTKG
Скачивания
Литература
Rambler. (2023). A third of farm products will be sold online by 2025. Finance Rambler. Retrieved from https://finance.rambler.ru/economics/50161926-tret-fermerskoy-produktsii-budet-prodavatsya-onlayn-k-2025-godu/
Aschemann-Witzel, J., Asioli, D., Banovic, M., Perito, M. A., & Peschel, A. O. (2023). Consumer understanding of upcycled foods - Exploring consumer-created associations and concept explanations across five countries. Food Quality and Preference, 112, 105033. https://doi.org/10.1016/j.foodqual.2023.105033. EDN: https://elibrary.ru/utyjal
Atimango, A. O., Wesana, J., Kalule, S. W., Verbeke, W., & De Steur, H. (2024). Genome editing in food and agriculture: from regulations to consumer perspectives. Current Opinion in Biotechnology, 87, 103127. https://doi.org/10.1016/j.copbio.2024.103127. EDN: https://elibrary.ru/iubiqm
Azlie, W. E., Zahari, M. S. M., Majid, H. N. A., & Hanafiah, M. H. (2023). To what extent does consumers’ perceived health consciousness regarding organic food influence their dining choices at organic restaurants? An empirical investigation. International Journal of Gastronomy and Food Science, 34, 100843. https://doi.org/10.1016/j.ijgfs.2023.100843. EDN: https://elibrary.ru/kitlba
Bakharev, V. V., Mityashin, G. Yu., & Stepanova, T. V. (2023). Food security, food waste and food sharing: The conceptual analysis. Food Systems, 6(3), 390-396. https://doi.org/10.21323/2618-9771-2023-6-3-390-396. EDN: https://elibrary.ru/snghjj
Bartková, L., & Veselovská, L. (2024). Consumer behaviour under the dual quality of products: did testing manage to reveal what consumers experience? IIMB Management Review. https://doi.org/10.1016/j.iimb.2024.05.001
Berri, A., & Toma, L. (2023). Factors influencing consumer use of social supermarkets in the UK: A redistribution model providing low-cost surplus food. Cleaner and Responsible Consumption, 10, 100133. https://doi.org/10.1016/j.clrc.2023.100133. EDN: https://elibrary.ru/hvvvxj
Boccia, F., & Tohidi, A. (2024). Analysis of green word-of-mouth advertising behavior of organic food consumers. Appetite, 198, 107324. https://doi.org/10.1016/j.appet.2024.107324. EDN: https://elibrary.ru/ejmwrg
Chiffoleau, Y., Dourian, T., Enderli, G., Mattioni, D., Akermann, G., Loconto, A., Galli, F., Emese, G., Perényi, Z., Colombo, L., Massari, S., & Desclaux, D. (2024). Reversing the trend of agrobiodiversity decline by co-developing food chains with consumers: A European survey for change. Sustainable Production and Consumption, 46. https://doi.org/10.1016/j.spc.2024.02.032. EDN: https://elibrary.ru/psbwdr
Costa, M. J., Sousa, I., Moura, A. P., Teixeira, J. A., & Cunha, L. M. (2024). Food fraud conceptualization: An exploratory study with Portuguese consumers. Journal of Food Protection, 87(7), 100301. https://doi.org/10.1016/j.jfp.2024.100301. EDN: https://elibrary.ru/wvqnpq
Ditlevsen, K., Denver, S., Christensen, T., & Lassen, J. (2020). A taste for locally produced food - Values, opinions and sociodemographic differences among ‘organic’ and ‘conventional’ consumers. Appetite, 147, 104544. https://doi.org/10.1016/j.appet.2019.104544. EDN: https://elibrary.ru/tnqdez
Felletti, S., Marchetti, N., De Luca, Ch., Catani, M., Nosengo, Ch., Compagnin, G., Bozza, D., Franchina, F. A., Pasti, L., & Cavazzini, A. (2024). Recent developments and future perspectives of chiral liquid chromatography for food safety and quality. Trends in Analytical Chemistry, 176, 117740. https://doi.org/10.1016/j.trac.2024.117740. EDN: https://elibrary.ru/bvycwv
Gómez-Llorente, H., Hervás, P., Pérez-Esteve, E., Barat, L. M., & Fernández-Segovia, I. (2022). Nanotechnology in the agri-food sector: Consumer perceptions. NanoImpact, 26, 100399. https://doi.org/10.1016/j.impact.2022.100399. EDN: https://elibrary.ru/jdvodz
Hempel, C. (2024). A segmentation and characterization of consumers affected by rising food prices. Appetite, 194, 107192. https://doi.org/10.1016/j.appet.2023.107192. EDN: https://elibrary.ru/znpjft
Ikramov, R., Mityashin, G., & Bakharev, V. (2021). Waste-free stores in Russia: A retrospective analysis, criticism, and analysis of the visitor’s attitude. E3S Web of Conferences, 284, 11016. https://doi.org/10.1051/e3sconf/202128411016. EDN: https://elibrary.ru/dmypwb
Jürkenbeck, K., von Steimker, F., & Spiller, A. (2024). Consumer’s perception of food pairing products with usual, novel and unusual flavour combinations: A segmentation approach. Appetite, 196, 107270. https://doi.org/10.1016/j.appet.2024.107270. EDN: https://elibrary.ru/vxdvcr
Kamboj, S., Matharu, M., & Gupta, M. (2023). Examining consumer purchase intention towards organic food: An empirical study. Cleaner and Responsible Consumption, 9, 100121. https://doi.org/10.1016/j.clrc.2023.100121. EDN: https://elibrary.ru/pdkizg
Kim, H. W., Cho, T. J., Kim, S. A., & Rhee, M. S. (2022). Consumer trend of using ready-to-use salted napa cabbage at home: Current consumer behaviors, beliefs, and opinions about the main ingredient of kimchi. Journal of Food Protection, 85(12). https://doi.org/10.4315/JFP-22-022. EDN: https://elibrary.ru/kakocg
Kotliarov, I. D. (2022). Heterogeneity of stakeholders as an obstacle to the development of agricultural cooperatives in Russia. Russian Peasant Studies, 7(4), 20-32. https://doi.org/10.22394/2500-1809-2022-7-4-20-32. EDN: https://elibrary.ru/ljkeen
Liu, Zh., Li, X., Wu, Ch., Zhang, R., & Khan Durrani, D. (2022). The impact of expectation discrepancy on food consumers’ quality perception and purchase intentions: Exploring mediating and moderating influences in China. Food Control, 133(B), 108668. https://doi.org/10.1016/j.foodcont.2021.108668. EDN: https://elibrary.ru/eaxduo
Luo, N., Xu, D., Xing, B., Yang, X., & Sun, Ch. (2024). Principles and applications of convolutional neural network for spectral analysis in food quality evaluation: A review. Journal of Food Composition and Analysis, 128, 105996. https://doi.org/10.1016/j.jfca.2024.105996. EDN: https://elibrary.ru/dlfhbe
Luu, H. P., Tran, T. T. H., & Truong, T. X. (2023). Factors affecting consumers’ food safety behavior in Vietnam. Food Control, 143, 109294. https://doi.org/10.1016/j.foodcont.2022.109294. EDN: https://elibrary.ru/xxnckj
Macall, D. M., Williams, C., Gleim, S., & Smyth, S. J. (2021). Canadian consumer opinions regarding food purchase decisions. Journal of Agriculture and Food Research, 3, 100098. https://doi.org/10.1016/j.jafr.2020.100098. EDN: https://elibrary.ru/dakksh
Marín-Díaz, A., Alvarez-Risco, A., Del-Aguila-Arcentales, Sh., Rojas-Cangahuala, G., & Yáñez, J. A. (2024). Evaluating the intention to purchase genetically modified food by consumers in Panama. Journal of Agriculture and Food Research, 16, 101194. https://doi.org/10.1016/j.jafr.2024.101194. EDN: https://elibrary.ru/cvtosg
Melnikov, A. B., Mikhailushkin, P. V., & Kotok, N. Yu. (2021). Assessment of the level of food security in the world. International Agricultural Journal, 1(379). https://doi.org/10.24412/2587-6740-2021-1-4-6. EDN: https://elibrary.ru/cbrsen
Michno, L. A., Schutko, A. P., & Tuturzhans, L. V. (2021). Induced plant immunity as a factor of an integrated winter wheat disease protection system. IOP Conference Series: Earth and Environmental Science, 624(1), 012012. https://doi.org/10.1088/1755-1315/624/1/012012. EDN: https://elibrary.ru/cebwo
Nadricka, K., Millet, K., & Aydinli, A. (2024). Are consumers more or less averse to wasting organic food? Journal of Environmental Psychology, 93, 102222. https://doi.org/10.1016/j.jenvp.2023.102222. EDN: https://elibrary.ru/loskef
Petrova, A. V., & Donskova, L. A. (2022). Marketing approach to consumer product packaging. Economics and Business: theory and practice, 2(84). https://doi.org/10.24412/2411-0450-2022-284-144-148. EDN: https://elibrary.ru/jjdin
Pereira das Neves, C., Eves, A., Lameiro Rodrigues, K., Fagundes de Mello, J., Kuka Valente Gandra, T., & Avila Gandra, E. (2024). Applying the theory of planned behavior with optimistic bias to understand food safety behaviors of young and middle-aged highly educated Brazilian consumers. Food Control, 163, 110551. https://doi.org/10.1016/j.foodcont.2024.110551. EDN: https://elibrary.ru/xnufhg
Qi, Sh., Hamed, E. M., Ma, P., Cao, W., Fong Yau Li, S., & Wang, Z. (2024). Perovskite nanocrystals (PNCs) served as an emerging optical indicator for food safety and quality assessment: progress, challenges, and opportunities. Coordination Chemistry Reviews, 514, 215925. https://doi.org/10.1016/j.ccr.2024.215925. EDN: https://elibrary.ru/xjqvmk
Rini, L., Schouteten, J. J., Faber, I., Frøst, M. B., Perez-Cueto, F. J. A., & De Steur, H. (2024). Social media and food consumer behavior: A systematic review. Trends in Food Science & Technology, 143, 104290. https://doi.org/10.1016/j.tifs.2023.104290. EDN: https://elibrary.ru/muoupa
Rizo, A., Bartu, A., Laguna, L., & Tarrega, A. (2023). Effect of an opinion app on expectations and emotional responses of young consumers toward white wines. Food Quality and Preference, 103, 104706. https://doi.org/10.1016/j.foodqual.2022.104706. EDN: https://elibrary.ru/qselqv
Rybak, G., Burton, Sh., & Berry, Ch. (2024). Reducing the negative impact of ultra-processed foods: Consumer response to natural claims, organic claims, and processing level disclosures. Journal of Business Research, 177, 114588. https://doi.org/10.1016/j.jbusres.2024.114588. EDN: https://elibrary.ru/pkhejq
Seo, Y., & Shigi, R. (2024). Understanding consumer acceptance of 3D-printed food in Japan. Journal of Cleaner Production, 454, 142225. https://doi.org/10.1016/j.jclepro.2024.142225. EDN: https://elibrary.ru/vaqnvr
Shahzad, Kh., Zhang, Q., Zafar, A. U., Shahzad, M. F., & Liu, W. (2024). Consumers’ concerns and the role of blockchain technology in mobile food delivery applications. Journal of Destination Marketing & Management, 32, 100877. https://doi.org/10.1016/j.jdmm.2024.100877. EDN: https://elibrary.ru/lxxwmz
Sharma, Ch., & Deutsch, J. M. (2023). Upcycling in the context of biotechnology-based solutions for food quality, loss, and consumer perception. Current Opinion in Biotechnology, 81, 102920. https://doi.org/10.1016/j.copbio.2023.102920. EDN: https://elibrary.ru/lfprmr
Shutko, A. P., Shek, E. G., Tuturzhans, L. V., Mikhno, L. A., & Pashkova, E. V. (2021). Sustainable Phytosanitary Development of the Host-Parasite System on the Example of Head Blight of Winter Wheat. Lecture Notes in Networks and Systems, 206, 1037-1044. https://doi.org/10.1007/978-3-030-72110-7_114. EDN: https://elibrary.ru/omryvq
Shutko, A. P., Repukhova, N. V., Tuturzhans, L. V., & Mikhno, L. A. (2021). Potato moth (Phthorimaea operculella Zeller) regulation methods and reducing phytosanitary risks of its spread. Research on Crops, 22(Special Issue), 35-37. https://doi.org/10.31830/2348-7542.2021.009. EDN: https://elibrary.ru/gekmpy
Shutko, A. P., Oleynikov, Yu. A., Tuturzhans, L. V., & Mikhno, L. A. (2022). The Dynamics of Biological Diversity of Pests Within Agrocenosises of Agricultural Crops as a Factor of Digitalization in Plant Protection. Smart Innovation, Systems and Technologies, 264. https://doi.org/10.1007/978-981-16-7633-8_22. EDN: https://elibrary.ru/dencmz
Song, K.-B., Lê, S., Kim, H.-R., Yoo, S.-M., Kang, M.-S., Chu, H.-N., Hwang, I.-N., & Hong, J.-H. (2024). Consumer-driven characterization of healing foods using Q methodology and Q based sorting. Food Quality and Preference, 117, 105181. https://doi.org/10.1016/j.foodqual.2024.105181. EDN: https://elibrary.ru/ptyvlg
Soós, G., & Lugasi, A. (2024). Consumer attitude research regarding food hypersensitivity. International Journal of Gastronomy and Food Science, 36, 100918. https://doi.org/10.1016/j.ijgfs.2024.100918. EDN: https://elibrary.ru/mzhxog
Spendrup, S., Bergstrand, K.-J., Thörning, R., & Hultberg, M. (2024). Consumer attitudes towards hydroponic cultivation of vegetables - Specifically exploring the impact of the fertilisation strategy (using mineral origin or food waste as fertilisers). Food Quality and Preference, 113, 105085. https://doi.org/10.1016/j.foodqual.2023.105085. EDN: https://elibrary.ru/somldk
Truong, V. A., Lang, B., & Conroy, D. M. (2022). When food governance matters to consumer food choice: Consumer perception of and preference for food quality certifications. Appetite, 168, 105688. https://doi.org/10.1016/j.appet.2021.105688. EDN: https://elibrary.ru/gsetic
Van der Merwe, D., Bosman, M., & Ellis, S. (2014). Consumers’ opinions and use of food labels: Results from an urban−rural hybrid area in South Africa. Food Research International, 63, A. https://doi.org/10.1016/j.foodres.2014.03.032
Wahab, Y. A., Al-Ani, L. A., Khalil, I., Schmidt, S., Tran, N. N., Escribà-Gelonch, M., Wai Woo, M., Davey, K., Gras, S., Hessel, V., & Julkapli, N. M. (2024). Nanomaterials: A critical review of impact on food quality control and packaging. Food Control, 163, 110466. https://doi.org/10.1016/j.foodcont.2024.110466. EDN: https://elibrary.ru/dcbhcy
Wendt, M.-C., & Weinrich, R. (2023). Consumer Segmentation for Pesticide-free Food Products in Germany. Sustainable Production and Consumption, 42. https://doi.org/10.1016/j.spc.2023.10.005. EDN: https://elibrary.ru/ibtzrc
Zaleskiewicz, H., Kulis, E., Siwa, M., Szczuka, Z., Banik, A., Grossi, F., Chrysochou, P., Tore Nystrand, B., Perrea, T., Samoggia, A., Xhelili, A., Krystallis, A., & Luszczynska, A. (2024). Geographical context of European consumers’ choices of alternative protein food: A systematic review. Food Quality and Preference, 117, 105174. https://doi.org/10.1016/j.foodqual.2024.105174. EDN: https://elibrary.ru/adispj
Zhao, S., Wu, J., Guo, Zh., Wang, D., Chen, J., Liu, Q., Ding, Ch., Guo, L., & Tao, T. (2024). Magnetic field technology in improving the quality of food refrigeration and freezing: Mechanisms, applications, and challenges. Journal of Stored Products Research, 106, 102254. https://doi.org/10.1016/j.jspr.2024.102254. EDN: https://elibrary.ru/vrlqtd
Copyright (c) 2025 Valentina A. Ivashova, Dmitry I. Gritsai, Lyubov I. Vysochkina, Alexander P. Isayenko, Valerii V. Reimer
Это произведение доступно по лицензии Creative Commons «Attribution-NonCommercial-NoDerivatives» («Атрибуция — Некоммерческое использование — Без производных произведений») 4.0 Всемирная.
